CUDDLY | Chicken Crispers
Packaging Design Concept · Brand Development · Product Visualization
A Treat with a Purpose
A conceptual packaging redesign for CUDDLY's Chicken Crispers dog treats, created to bring the brand's playful personality and animal rescue mission together in one cohesive retail experience.
The Creative Approach
The design builds on CUDDLY's established coral and navy color palette, pairing bold typography with a clean, approachable layout.
At the center is a custom paw-shaped product window, featuring a heart-inspired pad that connects the joy of treating a pet with the compassion behind CUDDLY's mission.
Subtle illustrations inspired by real animals featured on CUDDLY's rescue platform add an emotional layer to the packaging, while the “Spoiling for a Cause” badge reinforces the brand's purpose.
Design Highlights
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Brand consistency: Preserved CUDDLY's recognizable identity while introducing a refreshed packaging layout.
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Custom packaging details: Developed a paw-shaped transparent window concept to showcase the product.
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Mission-driven storytelling: Incorporated illustrations inspired by animals featured on CUDDLY's rescue platform.
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Retail presentation: Created packaging artwork using an Illustrator dieline and visualized the concept in a realistic Photoshop pouch mockup.
Independent portfolio concept created for demonstration purposes. Not commissioned or endorsed by CUDDLY.